A quick guide on how to connect Mailchimp to Plecto.

Last updated: Feb. 7, 2023

Mailchimp Dashboard

An example of a Mailchimp dashboard.

Import data directly from Mailchimp and create custom dashboards for your marketing data. You can connect Mailchimp to Plecto and create metrics within the following data types:

  • Audience – Also known as a Mailchimp list, this data source contains data about your contacts.
  • Audience growth history – Allows viewing a summary of the month-by-month growth activity for specifically selected audiences.
  • Campaigns – Contains information on how you send emails to your Mailchimp list/audience. Use this data source to track campaigns in your Mailchimp account.
  • Reports – Contains data on clicks, opens, subscribers' social activity, e-commerce data, and more.
  • Unsubscribes – Contains information about Audience members who unsubscribed from a Campaign.
Integration technical details

Visit our Mailchimp integration page to keep up to date with the available data types, update frequency, custom field support, and more.

  1. Go to Data management > Data sources > + New data source > Mailchimp.
  2. Choose your subdomain, then click Next. You can find the subdomain in the URL when you are in your Mailchimp account. For example, the subdomain in is us7
Mailchimp Configure Step 2.png

An example of step 2 in connecting Mailchimp to Plecto.

3. Log in to your Mailchimp account.

Log in Mailchimp.png

An example of Mailchimp's authentication page.

4. Click Allow to allow Plecto to access your Mailchimp account.

Mailchimp authorize Plecto.png

An example of Mailchimp's authorization page.

5. Select the data types you want to import to Plecto.
6. Click Next to finish and import your data.

Congrats - you have now integrated Mailchimp with Plecto! Find the list of your data sources in Data management > Data sources, or go to Formulas to start building your KPIs.

Looking for KPI inspiration?

Read our blog, visit our KPI library, or go to Plecto Store and see if there's something you like!

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