Facebook Ads

Learn how to connect your Facebook Ads to Plecto and the different data you can track.

Last updated: Nov. 17, 2021

Be aware: When setting up a Facebook Ads data source in Plecto, make sure to connect a Facebook Business Manager account. The Facebook integration will only import data from your business manager ads. It will not work with boosted posts on your Facebook page.

With our integration to Facebook, you can track your paid SoMe marketing metrics. This integration does not enable Plecto to import raw data. Instead, we import one registration per day per ad. If you have segmented your ads, we will import one registration per day per ad per selected segment (for example, country). Read more about segments below.

Facebook Ads - Country.png

An example of a segmented "Facebook Ads - Country" data source.

Note: Visit our Facebook Ads integration page to see the technical details, such as the update frequency, custom field support, and more.

There are three levels to the campaign structure on Facebook. Learn more about the ad campaign structure in Facebook's developer documentation.

  • Campaign: Campaigns contain your advertising objectives and one or more ad sets.
  • Ad set: Contains one or more ads. Here you define the budget, schedule, and placement for each ad set.
  • Ad: Individual ads form part of the ad set.

You can choose to segment the data by the following:

  • Age
  • Country
  • Device platform
  • City
  • Gender
  • Impression device
  • Publisher platform
  • Region

Action breakdowns:

  • Destination
  • Device
  • Reaction
  • Target ID
  • Type

Plecto creates one registration per day per ad per segment. If you have 10 ads, you will get 10 registrations per day. However, if you segment your data, you will see more registrations, depending on how many endpoints a segment has.

Here's a long list of metrics you can track with our Facebook Ads integration:

  • Social clicks: This metric counts the number of clicks to link your ad receives when it's shown with social information (for example, Tyler Bryant likes this).
  • Unique social clicks: This metric counts the unique number of people who performed a click on your Facebook page or ad.
  • Clicks: The number of clicks on your ads. This metric counts multiple types of clicks, including certain types of interactions with the ad such as link clicks, links to the associated business profile page, likes, comments or shares, clicks to expand media (photos to full screen), clicks to take action identified as your campaign objective (such as liking your page).
  • Spend: The amount spent on your campaigns. See how much you've spent compared to your maximum budget during a specific time period (current week, month, quarter, others).
  • Social reach: The number of people who saw your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook page or ad.
  • Reach: The number of people who saw your ads at least once. It gives you a measure of how many people got exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
  • CTR: The percentage of times that people saw your ad and performed a click. It is calculated as all clicks divided by impressions. The click-through rate is a measure of success for an online advertising campaign. Pairing this with website conversions allows you to understand more about what actions people take after they click on the link.
  • Unique CTR (unique link CTR): This metric measures the percentage of people who saw your ad and performed a unique click.
    It is calculated as follows: Unique clicks / Reach
  • Unique clicks: The number of people who performed a click.
  • Cost per unique click: The average cost for each unique click.
    It is calculated as follows: Total amount spent / Unique clicks
  • CPM: Cost per 1000 impressions.
  • Impressions: The number of times that your ads were on screen.
  • CPC: The average cost for each click.
    It is calculated as follows: Total amount spent / Clicks
  • Inline link clicks: The number of clicks on ad links. Link clicks are one way to measure the interest that your ad generates among your audience.
  • Cost per unique inline link click: The average cost for each unique click to link.
    It is calculated as follows: Total amount spent / Unique clicks
  • Total actions: The total number of actions people took that are attributed to your ads. Actions can include engagements, clicks, or conversions (purchases or adding to a cart on a website).
  • Cost per any action: The total number of actions people took that are attributed to your ads.
  • Cost per inline post engagement: The average cost for each post engagement (post engagements are actions such as reacting, commenting, or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link).
  • Social impressions: The number of times that your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook page or ad.
  • Impression device: The device that your ad is viewed on.

Note: Currently, our Facebook integration does not support Website Purchases Conversion Value, Pixel and Lead Forms.

There are four data types you can import from Facebook to Plecto: Ads, Post Engagements, Page Engagements, Page Likes. To connect your Facebook Ads account to Plecto, follow the steps below:

  1. Go to Data managementData sources > + New data source.
  2. Select Facebook from the integration list.
  3. Click "Next" and log in to your Facebook account.
  4. Facebook will prompt you to give access to your Business Manager. Click "OK."
  5. Now you can select the data types you want to import to Plecto. In this step, feel free to adjust the data source title, default date used in formulas, and other parameters in the advanced settings. You can change the data source settings also later on once the data sources are created.
  6. Click "Next" to import your data.

You have now connected your Facebook Ads data to Plecto. Find the list of your data sources in Data management > Data sources, or go to KPI management > Formulas to start building your KPIs.

Need some inspiration to create a Facebook Marketing dashboard? Visit the Plecto Store and browse through ready-made Facebook dashboards. Install your Facebook Ads dashboard for free.

Was this article helpful?