An overview of field types, and ideas on how to use them in Plecto.
What can you track from Facebook in Plecto?
- Social clicks: The number of clicks when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. This metric counts all clicks.
- Unique social clicks: The number of unique clicks (number of people, not actions) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. This metrics counts unique clicks, i.e. the number of people who performs clicks.
- Clicks: The number of clicks on your adverts. It counts multiple types of clicks on your ad, including certain types of interactions with the ad such as: link clicks, links to associated business page profile, likes, comments or shares, clicks to expand media, e.g. photos, to full screen, clicks to take action identified as your campaign objective (such as liking your page).
- Spend: The amount spent on your campaigns. Amount spent lets you see how much you've spent compared to your maximum budget during the time period you're looking at, e.g. current month.
- Social reach: The number of people who saw your ad when this was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
- Reach: The number of people who saw your adverts at least once. It gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
- CTR: The percentage of times that people saw your ad and performed a click. It is calculated as all clicks divided by impressions. Click through rate is a measure of success for an online advertising campaign. Pairing this with website conversions allows you to understand more about what actions people take after they clicked on the link.
- Unique CTR (unique link CTR): The percentage of people who saw your ad and performed a link click. It is calculated as unique link clicks divided by reach (= the number of people who saw your adverts at least once). It counts people (unique) – not actions.
- Unique clicks: The number of people who performed a click.
- Cost per unique click: the average cost for each unique click (the number of people who performed a click). It is calculated as the total amount spent divided by unique clicks.
- CPM: Cost per 1000 impressions.
- Impressions: The number of times that your adverts were on-screen.
- CPC: The average cost for each click. It is calculated as the total amount spent divided by clicks.
- Inline link clicks: The number of clicks on ad links. Link clicks are one way to measure the interest that your ad generates among your audience.
- Cost per unique inline link click: The average cost for each unique click to link. The metric is calculated as the total amount spent, divided by unique link clicks.
- Total actions: The total number of actions people took that are attributed to your adverts. Actions can include engagements, clicks or conversions (purchases or adding to a cart on a website).
- Cost per any action: The total number of actions people took that are attributed to your adverts. Actions are engagement, clicks or conversions.
- Cost per inline post engagement: The average cost for each post engagement (post engagements are actions such as reacting to, commenting or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link).
- Social impressions: The number of times that your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad.
- Impression device: The device that your ad is viewed on.
Please note: Our Facebook integration currently does not support Website Purchases Conversion Value, Pixel and Lead Forms.
Campaign structure: There are three levels to Facebook’s campaign structure:
- Campaign: A campaign contains one or more adverts sets and adverts
- Ad set: Contains one or more adverts. You’ll define your targeting, budget, schedule and placement at the advert set level.
- Ad name: The name of the ad set that you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Segmenting Facebook Ads data
You can choose to segment the data by the following:
- Device platform
- Impression device
- Publisher platform
- Target ID
Plecto creates one registration per day per ad per segment you have selected.
So if you have 5 ads, you'll get 5 registrations per day, and if you select to segment by "Gender" you will get 5*2 registrations per day (because there are 2 genders).
Important: When setting up a Facebook Ads data source in Plecto, you must make sure that you are connecting a Facebook Business Manager account. The Facebook integration will only import data from your ads in the business manager. This does not work with posts boosted on your page.