Facebook Ads Integration

How does the integration work?

With our integration to Facebook, you can track your paid SoMe marketing metrics. This integration does not enable Plecto to import raw data. Instead, we import one registration per day per ad.

If you have segmented your ads, we will import one registration per day per ad per selected segment (for example, country). Read more about segments below.

Ad campaign structure

There are three levels to the campaign structure on Facebook. Learn more about the ad campaign structure in Facebook's developer documentation.

Campaign – Campaigns contain your advertising objectives and one or more ad sets.
Ad set – An ad set contains one or more ads. Here you define the budget, schedule, and placement for each ad set.
Ad – Individual ads form part of the ad set.

Segmenting Facebook Ads data

Plecto's integration with Facebook Ads allows you to import data within the following segments:

Age
Country
Device platform
City
Gender
Impression device
Publisher platform
Region

Action breakdowns:

Destination
Device
Reaction
Target ID
Type

Available data

Our integration with Facebook Ads currently allows you to import the following data:

Ads
Page Engagements
Page Likes
Post Engagements

What KPIs can I track from Facebook?

Here's an overview of metrics you can track with our Facebook Ads integration.

Social clicks	This metric counts the number of clicks to link your ad receives when it's shown with social information (for example, Tyler Bryant likes this).
Unique social clicks	This metric counts the unique number of people who performed a click on your Facebook page or ad.
Clicks	The number of clicks on your ads. This metric counts multiple types of clicks, including certain types of interactions with the ad such as link clicks, links to the associated business profile page, likes, comments or shares, clicks to expand media (photos to full screen), clicks to take action identified as your campaign objective (such as liking your page).
Spend	The amount spent on your campaigns. See how much you've spent compared to your maximum budget during a specific time period (current week, month, quarter, others).
Social reach	The number of people who saw your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook page or ad.
Reach	The number of people who saw your ads at least once. It gives you a measure of how many people got exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
CTR	The percentage of times that people saw your ad and performed a click. It is calculated as all clicks divided by impressions. The click-through rate is a measure of success for an online advertising campaign. Pairing this with website conversions allows you to understand more about what actions people take after they click on the link.
Unique CTR (unique link CTR)	This metric measures the percentage of people who saw your ad and performed a unique click. It is calculated as follows: `Unique clicks / Reach`
Unique clicks	The number of people who performed a click.
Cost per unique click	The average cost for each unique click. It is calculated as follows: `Total amount spent / Unique clicks`
CPM	Cost per 1000 impressions.
Impressions	The number of times that your ads were on screen.
CPC	The average cost for each click. It is calculated as follows: `Total amount spent / Clicks`
Inline link clicks	The number of clicks on ad links. Link clicks are one way to measure the interest that your ad generates among your audience.
Cost per unique inline link click	The average cost for each unique click to link. It is calculated as follows: `Total amount spent / Unique clicks`
Total actions	The total number of actions people took that are attributed to your ads. Actions can include engagements, clicks, or conversions (purchases or adding to a cart on a website).
Cost per any action	The total number of actions people took that are attributed to your ads.
Cost per inline post engagement	The average cost for each post engagement (post engagements are actions such as reacting, commenting, or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link).
Social impressions	The number of times that your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook page or ad.
Impression device	The device that your ad is viewed on.